The Casino di Campione d’Italia has decided to focus strongly on the Asian market and for the moment the results seem to have proved it right.
The casino sector in Italy has not yet completely emerged from the crisis. True, compared to only the last two years it seems that the trend has finally begun to reverse, but it is still early to say that our local gambling halls are ready to return to the glories of the past.
How, then, to try to earn again the figures that Italian casinos were used to once? The watchword seems to be ‘internationalization’. Which, these days, rhymes with China . Yes, because it seems that the Chinese are the players of the moment, those willing to travel far away from home, just to have fun at the casino.
Italian champion made in China
The Casino di Campione d’Italia knows this well , which has focused heavily on the Chinese market through a massive marketing campaign. Recently, the mayor of the city, Marita Piccaluga , stressed how the strategic alliance with Shanxi (a province in northern China) has brought undoubted positive results.
The Piccaluga has established itself as the casino has been far-sighted in his decision to open up to Chinese players, unleashing a dominche effect has also brought benefits to the territory. In fact, to play at the Casino di Campione , Chinese tourists must necessarily find accommodation and eat: this means more work for hotels and restaurants.
The mayor of Campione also echoed Carlo Pagan , the casino’s CEO, who praised how the gaming room has become increasingly international. Pagan declared that internationalization is a fundamental point to ensure that the Casino di Campione regains the lost ground.
To feel the real effects of this partnership with China, however, it will be necessary to wait for Expo 2015 , when the maximum influx in our country is expected by tourists, enthusiasts, curious and exhibitors coming not only from the East, but from all over. the world. From this point of view, the Casino di Campione is already one step ahead of the others.
Speaking of progress, the Casino di Campione is the one that has grown the most in recent years, if we refer to market shares. From 2010 to today, Campione has risen up to 29.9% of the market, targeting the Venice Casino, which instead fell to 33.1%; thumbs down also for the Casino de la Vallée of Saint Vincent (22.2%) and for the bottom, the Casino of Sanremo (14.8%).
However, in the previous year, the Casinò di Campione lost again, even if the 23 million euros left on the street in 2013 are less than the losses that characterized the past years. Who knows that the Chinese cannot definitively reverse this trend as well.